![]() Long-tail keywords are (generally) easier to address This means that even a new website has a chance to rank in the top 10 search results and get a few visitors from those keywords. Now let’s look at some of the less popular search queries for the topic of bitcoin:Īs you can see, this time, their KD score is low. And if your website is brand new, that feat will be plain impossible. This means it’ll be incredibly hard to get to the first page of Google for any of them. What are the chances that your blog will rank for any of them anytime soon?Īll of the above keywords have a high Keyword Difficulty (KD) score. There are lots of popular keywords with high search volumes that could potentially drive LOADS of traffic to your blog: Let’s say you’ve just launched a blog about cryptocurrencies. Long-tail keywords are (generally) a lot less competitive ![]() What topics do they explore (related to our industry) when they’re not shopping?Īrmed with insights about what your target audience(s) needs, how they shop, why they buy, and how they consume information, now you can start to build an intentional list of long-tail keywords that help them along their journey from awareness to purchase.Įnter: long-tail keyword research.Here are three reasons why you should consider making long-tail keywords an integral part of your SEO strategy.What information are they looking for but can’t find?.What resources do they already use online to learn about our industry?.How do they currently buy products/services we sell? What steps do they take?.What are their needs? How do they differ between segments?.Who is our target audience(s)? What segments are we pursuing?. ![]() In any case, you’ll need to know as much information about how your target audience consumes information and shops for your products: Heck, you may even have personas or segment portraits to draw inspiration from. Hopefully, by this stage, you already have a firm grasp on your target audience(s). The basis for any sound SEO strategy, long-tail included, starts with understanding your target audience. ![]()
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